UGC Rate Calculator
Find out what to charge for UGC videos and sponsored posts. Get a rate range plus usage-rights add-ons in seconds — free, no sign-up.
How to price UGC like a professional
This calculator anchors on three signals brands actually use: your platform, your reach (followers), and — more importantly — your average views. A creator with 5,000 followers and 50,000 average views is worth more than one with 50,000 followers and 2,000 views, because views predict performance. The niche multiplier reflects advertiser budgets: finance and tech audiences convert at higher value than general lifestyle audiences.
Start at the middle of your range. If a brand accepts instantly with no negotiation, your rates are too low — raise them 15-20% for the next inquiry. Always quote usage rights separately: the base fee covers organic posting; paid amplification (Spark Ads, whitelisting, Meta ads) is a license that costs extra, usually 30-100% of the base fee depending on how long and where the brand runs it.
For UGC-only deals (the brand posts the content, not you), price per deliverable: one short video with one revision is the standard unit. Hooks, scripts, extra concepts, raw footage handover, and rush delivery are all legitimate add-ons of 10-30% each.
FAQ
How accurate is the UGC rate calculator?
It uses widely referenced industry benchmarks (follower tiers, average views, and niche multipliers) to give you a realistic starting range. Your final rate depends on engagement, content quality, usage rights, and negotiation.
What is the difference between UGC and an influencer post?
UGC (user-generated content) means the brand pays you for the content itself and posts it on their own channels. A sponsored/influencer post means you publish it to your own audience. UGC rates are usually flat fees; sponsored rates scale with your reach.
Should I charge extra for usage rights?
Yes. If the brand wants to run your content as paid ads, charge 30-100% more depending on duration and channels. Whitelisting (running ads through your handle) is typically a further 30-50%.
Is this free?
Yes, the calculator is free with no sign-up. Generate as many rate cards as you need.